Coca Cola $2.40 per ML issue.
The Chaser reminded me last night of this stupid story that was in the news a couple of months ago. Basically Coca-Cola was paying $2.40 per ML for bore water somewhere, whilst we pay $1000 per ML. Sounds ridiculous yeah?
Well not if you give the issue at least a tiny bit of thought.
Coca-Cola was paying $2.40 EXTRACTION RIGHTS, whilst we pay $1000 for HOME DELIVERY! The true cost to Coca Cola would be much much higher. I don't know if Coca-Cola is paying too little, maybe they are.
At any rate, the real issue to me is to source water in such a manner that it requires freight transport. It’s environmentally and economically ridiculous when you consider we have high quality water coming out of taps practically for free.
Well not if you give the issue at least a tiny bit of thought.
Coca-Cola was paying $2.40 EXTRACTION RIGHTS, whilst we pay $1000 for HOME DELIVERY! The true cost to Coca Cola would be much much higher. I don't know if Coca-Cola is paying too little, maybe they are.
At any rate, the real issue to me is to source water in such a manner that it requires freight transport. It’s environmentally and economically ridiculous when you consider we have high quality water coming out of taps practically for free.
Labels: Coca Cola, environment, water
posted by Alex at 12:18 AM
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