Thursday, April 12, 2007

Coca Cola $2.40 per ML issue.

The Chaser reminded me last night of this stupid story that was in the news a couple of months ago. Basically Coca-Cola was paying $2.40 per ML for bore water somewhere, whilst we pay $1000 per ML. Sounds ridiculous yeah?

Well not if you give the issue at least a tiny bit of thought.

Coca-Cola was paying $2.40 EXTRACTION RIGHTS, whilst we pay $1000 for HOME DELIVERY! The true cost to Coca Cola would be much much higher. I don't know if Coca-Cola is paying too little, maybe they are.

At any rate, the real issue to me is to source water in such a manner that it requires freight transport. It’s environmentally and economically ridiculous when you consider we have high quality water coming out of taps practically for free.

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